The 15,007,034th Volkswagen Beetle rolled out of the Volkswagen factory in Wolfsburg, Germany, surpassing the Ford Model T's previous production record to become the most heavily produced car in history. The Beetle or the "Strength Through Joy" car, as the Germans initially called it, was the brainchild of Ferdinand Porsche. He developed the Volkswagen on orders from the German government to produce an affordable car for the people. Developed before World War II, the Beetle did not go into full-scale production until after the war. It became a counter-culture icon in the U.S. during the 1960s largely because it offered an alternative to the extravagant American cars of the time. In 1998, Volkswagen released the "New Beetle" to rave reviews. The "Old Beetle," however, hasn't completely disappeared, as it is still being produced in Mexico.